Preparing Your Business

COVID-19 outbreak management

Click the link below to access advice on how to respond to an outbreak of COVID-19 in the workplace and to download checklists appropriate to your business

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Business Recovery Toolkit

GFirst LEP have reviewed the wealth of information being promoted during lockdown and, taking that as a base, develop a methodology that businesses of all sizes (from start-ups to SMEs and large companies) could apply as a road map for post-pandemic recovery.

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Every year businesses like yours suffer major disruption from a range of unplanned events and many never recover – but past experience from such incidents in the UK shows that organisations which have ‘business continuity’ arrangements in place are more likely to stay in business and recover more quickly than those that don’t.

Business continuity is about identifying risks which may interrupt the operation of your business and developing plans and arrangements to reduce those risks and ensure prompt recovery.  There are many formal definitions of business continuity but they all centre around:

  • assessing what might go wrong, and
  • planning to minimise disruption should the worst happen.

The need for business continuity management

Successful businesses have the flexibility to prosper in changing conditions and are strong enough to survive should disaster strike.  The ability to withstand serious incidents like flooding or fire, and to quickly reopen for business-as-usual, is critical.  There is also a commercial benefit to consider: proven resilience and business continuity arrangements will distinguish your business from its competitors – companies with business continuity plans are more attractive to do business with.

For small businesses, the impact of disruptive events may be more significant since many such businesses operate in specialised markets where even a short interruption to business-as-usual can have a disproportionate effect – halting output and letting customers down.  In addition, it is more difficult to absorb the financial impact of business interruption, making it harder for small businesses to recover even after returning to normal operations.

If you believe that ‘forewarned is forearmed’ then a small amount of time preparing for such incidents must be time well spent.  In fact, can you afford not to prepare for disruption?

Follow the simple steps below to make a start on improving the resilience of your business.

Business continuity management – where do I start?

There is no ‘dark art’ to business continuity management!  A simple, common sense approach will set you on your way.  Get some colleagues together and try these two steps:-

Step 1 – Analyse your business

Think about the parts of your business that are crucial in keeping it going.

  • Identify your ‘core business requirements’.  What do your customers expect?  What must your business be able to provide as a minimum and how quickly?
  • Identify the interactions that take place within your business, between you and your customers and you and your suppliers.  Who do you deal with and how?  Which aspects and relationships are key and which are less important?

Step 2 – Assess the risks

Identify the areas in which each part of your business is vulnerable.  Think about any incidents that have happened or any near-misses you have experienced.

  • What are the greatest risks to your business?
  • How likely are they to happen?
  • What effect will they have on the business?

Some key risks to think about include:-

  • Denial of access to your building or site – fire, flood, crime scene / emergency services’ cordon
  • Loss of technology, equipment or data – theft, cyber attack, IT or other equipment failure
  • Staff unavailability – disease pandemic, sickness outbreak, transport disruption
  • Loss of a key supplier or key resources – materials shortage, utilities failure

Work through these two steps to produce a list of your business’ most important activities and what might threaten them.  It may be possible to eliminate some of the risks entirely – others may be too costly or too difficult to deal with or may be outside of your control.  The biggest remaining risks which you are unable to eliminate are the ones that you should consider planning for – that is, putting a strategy in place for how you would respond should the risk occur.

Developing a business continuity plan

Each organisation’s business continuity plan will be different – there is no ‘one size fits all’ – but there are some features which will be common to most plans.  Consider whether the following would be useful for your company’s business continuity plan:-

  • Be clear about what your plan is intended to achieve (in most cases the plan should enable the restoration of the business to an acceptable level of activity, keeping critical activities going until such time as a return to normal business operations can be achieved)
  • Plan for worst case scenarios – if something less disruptive occurs you should be able to cope
  • Identify in what circumstances your plan will be activated and how notification to activate the plan will be made
  • Identify who is responsible for doing what
  • Use easy to follow checklists and non-technical language – make your plan accessible and easily understood by everyone.   
  • Prioritise – provide a clear list of what needs to be dealt with first and what can be left until later
  • Append useful information to the plan – for example, contact details for staff, customers, suppliers, utilities, insurers, etc.
  • Agree a method of ensuring that your plan is kept up to date – for example, it will need to be updated when key personnel change, if the business moves to a different location, if new processes are introduced or when new key clients or suppliers come on board
  • Keep hard copies of your plan offsite – don’t assume that IT systems and electronic copies will be available; if possible, agree with a neighbouring business to store a ‘battlebox’ for you – materials that will be useful to you in the event that you need to activate your business continuity plan

Exercising your business continuity plan

Having put in the hard work to develop your business continuity plan it makes sense to keep it up-to-date and to periodically test or exercise it to ensure that nothing has been omitted.  Make sure that you involve the key staff who would be tasked with implementing your plan so you can be reassured that each is fully aware of their responsibilities.

Exercising and rehearsal can take a variety of forms – these are just some examples:-

  • Read through your plan as a group, perhaps using a scenario to reflect a realistic source of disruption.  Ask at each point whether the correct actions appear in the right order.
  • Check the ‘telephone cascade’ (arrangements for contacting everyone out of hours) works.  Are the right people on the right numbers?  Does everybody know who they should contact?  What would happen if the phones weren’t working?
  • Carry out a full, practical rehearsal.  Make sure all elements of the plan work together

Top tip: don’t jump in at the deep end – plan to start with simple tests and build up to something more involved over time!

For each test, don’t forget to capture any lessons learned and update your business continuity plan accordingly.

Where can I get more information?

There is a wide range of free, practical online resources you can use and we’ve listed some of these below.  Please note that Gloucestershire Prepared does not actively endorse or recommend any of the products, resources or websites mentioned – they are signposted for information only.

Also, speak to your insurer about business continuity – some providers offer their own business continuity plan templates and guidance to their business customers.